At Paddington Central the team at boutique design agency NextBigThing harnessed The Happiness Principle. Their insight that health and wellbeing contribute to productivity and business success changed everything. Transforming grey into technicolour and tired into vibrant, the brand positioning was lived by everyone on site creating promotional materials and an environment that cut through the usual gloss and frivolity of traditional office campaigns and challenged occupiers to consider Paddington as a real alternative. The business results speak for themselves – 100% let, further investment in the campus unlocked, record rents achieved.
Client: British Land
Sponsored by Stanhope