Winners of

Best Creative Element

With the Canal Boat marketing suite in Paddington Central the team at NextBigThing brought to life The Happiness Principle. The insight that health and wellbeing contribute to productivity and business success ran through every element of the campaign. But the marketing suite had to work harder; the team had to find something that could cut through the usual gloss and frivolity of traditional office campaigns and challenge occupiers to reappraise Paddington.

Sponsored by Hobs Studio