To support the flagship regeneration of the tired 1930s St John’s Hill estate, Peabody partnered with Focus Integrated to devise the “Live Life Your Way” campaign, with the objective to overcome the estate’s negative reputation. The campaign successfully engaged existing residents, who inspired the brand identity and campaign proposition. Peabody’s campaign delivered tangible benefits beyond sales success, re-establishing a renewed feeling of belonging for all.
Event Photography. copyright www.edtelling.com