Roland Dransfield was tasked to position CRL as the “Virgin to the BA” in the Construction Insurance sector. Utilising the CRL brand messaging “Venturous of Spirit” RD created Venturous Builds – an integrated marcomms campaign that truly championed the human stories behind some of the most ambitious self-build projects in the UK. A brand partnership with Wayne Hemingway MBE, and an “out of this world” launch stunt, enabled RD to exceed all KPIs and give CRL a market position as the disruptors within an established industry.
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