2018 Categories - Property Marketing Awards
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The 2018 Award Categories

Rules for entry
Best Marketing Campaign: Regional Offices
This category is for marketing campaigns for all UK office developments without a London postcode.

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Best Place-Making Marketing Campaign
This category will be awarded to the campaign which most effectively promotes a place, e.g. a town or city, a high street or town centre, a business park or a Business Improvement District.  Entries are eligible from public, private or voluntary bodies and/or the agencies working on their behalf.
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Best Marketing Campaign: Retail
All marketing campaigns relating to the sale or letting of any UK retail space.
Sponsored by: Realm

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Best Marketing Campaign: London Offices
Eligible to be entered are marketing campaigns for all office developments with a London postcode.
Sponsored by: Sprague Gibbons
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Best Marketing Campaign: Alternative Asset Class
This award is for marketing campaigns for alternative property in the market place, not covered by the other main categories – e.g. student housing, healthcare, hotels, senior living and care homes, sheltered and social housing including ‘affordable’ and shared ownership schemes etc.

Sponsored by: EIE

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Best Marketing Campaign: Industrial and Logistics
All marketing campaigns relating to the sale or letting of any UK industrial or logistics space.

Sponsored by: Vine Management

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Best Marketing Campaign: Residential – New Build
Entrants are invited in this category to submit their marketing campaigns for any newly built UK residential scheme.

Sponsored by: Park Communications

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Best Annual Report
This category recognises annual reports in the property sector – their presentation, content, design and channel selection – and how these were used to drive engagement with a statutory requirement.

Sponsored by: Curlew

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Best Website
Any website related to real estate, either corporate or product, should be entered into this category.

Sponsored by: Howard de Walden

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Best Marketing Campaign: Residential – Regeneration
This category is for all marketing campaigns for any regenerated UK residential scheme.

Sponsored by: Octink

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Best Brand Campaign
Entries for this award should be for campaigns which have promoted a brand, company, business or organisation rather than a sales campaign for a specific development.

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Best Digital Marketing
This category is for marketing which demonstrated clever, creative and appropriate choice of digital channels.  All digital channels and marketing investments, paid or organic, are eligible for this category. Entries can be for an integrated marketing campaign across a number of channels, or for a specialist campaign i.e. focused on, for example, SEO, content or social.

Sponsored by: Cushman Wakefield

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Best Creative Element
This award recognises supply-side companies which specialise in producing a specific element of a client’s marketing campaign e.g. printers, photographers, copywriters, marketing suite designers, hoarding producers, event organisers etc.
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Best Thought Leadership
This is a new Property Marketing Award designed to recognise excellence in thought leadership, brand publishing and editorial content. Eligible are White Papers, research reports or studies, customer magazines, blogs, videos etc. B2B and B2C work are both eligible, and the medium can be print, digital or an integrated combination.

Sponsored by: Seven Dials

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Grand Prix
The winner of the PMA 2018 Grand Prix is selected by the jury from the category winners.
Team of the Year
Property Marketing Team of the Year
What makes your team really special? What have you done to make talent and culture a priority? Tell the judges how your people efforts have helped the business to achieve over and above the norm, whether in the face of adversity or opportunity. This category is for in-house marketing teams/ departments.

 

Sponsored by: Malcom Hollis

 

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