This category will be awarded to the campaign which most effectively promotes a place, e.g. a town or city, a high street or town centre, a business park or a Business Improvement District. Entries are eligible from public, private or voluntary bodies and/or the agencies working on their behalf.
This award is for marketing campaigns for alternative property in the market place, not covered by the other main categories – e.g. student housing, healthcare, hotels, senior living and care homes, sheltered and social housing including ‘affordable’ and shared ownership schemes etc.
This category is for marketing which demonstrated clever, creative and appropriate choice of digital channels. All digital channels and marketing investments, paid or organic, are eligible for this category. Entries can be for an integrated marketing campaign across a number of channels, or for a specialist campaign i.e. focused on, for example, SEO, content or social.
This award recognises supply-side companies which specialise in producing a specific element of a client’s marketing campaign e.g. printers, photographers, copywriters, marketing suite designers, hoarding producers, event organisers etc.
This is a new Property Marketing Award designed to recognise excellence in thought leadership, brand publishing and editorial content. Eligible are White Papers, research reports or studies, customer magazines, blogs, videos etc. B2B and B2C work are both eligible, and the medium can be print, digital or an integrated combination.
The winner of the PMA 2018 Grand Prix is selected by the jury from the category winners.
Property Marketing Team of the Year
What makes your team really special? What have you done to make talent and culture a priority? Tell the judges how your people efforts have helped the business to achieve over and above the norm, whether in the face of adversity or opportunity. This category is for in-house marketing teams/ departments.