Grand Prix 2017
The winner of the PMA 2017 Grand Prix is selected by the jury from the category winners.
Their Canal Boat marketing suite in Paddington Central brought to life The Happiness Principle. The insight that health and well-being contribute to productivity and business success ran through every element of the campaign. The team succeeded in creating something very different to the traditional office campaigns and challenged occupiers to reappraise Paddington. This boutique agency transformed grey into technicolour and tired into vibrant with effectiveness and great results.