Anastasia is responsible for brand development, customer acquisition and international expansion at heritage clothing brand, Hawes & Curtis. Her experience of digital and traditional marketing has given her expertise in integrated campaigns featuring customer centricity, storytelling and strategic partnerships.
At Procter & Gamble and Unilever her career spanned brand management, communications and management accounting. While in New York, she worked for Giorgio Armani and founded Lady & Lara – an e-commerce business selling pet accessories by fashion designers. Anastasia has an MBA from Wharton School, University of Pennsylvania.