Why does the property industry lag behind in digital marketing?

John Williams, Head of Marketing, Instant Offices   Property marketing has a shameful secret.  There are many of us who just don’t ‘get’ digital marketing and, in fact, are probably a little bit suspicious of it.  Why does the sector lag behind in the adoption of digital channels?   We look covetously at other sectors … Continued

Why every property marketer should enter awards

    Last week I attended the PMA briefing session on the hows, the whys and the wherefores of award entries. Chaired by the ever-eloquent John Williams from Instant Group and an excellent panel including Tom Foulkes from Carter Jonas, Freddie Ossberg from Raconteur and Thomas Brown @Thinkstuff and former CIM Marketing Director, the event … Continued

Love your judges!

Being a judge on industry awards has its perks. You get to meet new people who are either smarter, more interesting or simply different to you. You get an insight into the thinking of lots of marketers from lots of different organisations – all in a sector different to your own (our Jury are all … Continued

The Use of 3D Printing in Property Marketing

Hobs Studio takes marketing to a new dimension By Michelle Greeff   Marketing models have often been seen as cost prohibitive for the real estate marketing budget. The advent of new technology, however, has brought 3D printing and the creation of a physical model of a development into the marketing mix.  They are now less … Continued